Lighting Screens and Hearts: Sorouh’s Ramadan 2025 Media Campaign

How do we bring the essence of Sorouh living into every home during Ramadan?

During the holy month of Ramadan 2025, Sorouh launched a wide-reaching media campaign that brought its vision of lifestyle, community, and elevated living into millions of homes across Egypt. The campaign spotlighted the vibrant, connected life offered within Sorouh’s distinguished developments in the heart of the New Administrative Capital, including RoseVil, Entrada, and Entrada Avenue, each reflecting the harmony between design, comfort, and community.

Produced in partnership with 2M Production, the TV commercial was crafted to reflect the spirit of togetherness, modern living, and elegant simplicity that defines Sorouh’s developments. The ad was beautifully voiced by Hassan El Shafei, set to the soundtrack of his original piece "ايه الجمال ده ايه," adding a layer of emotion and cultural resonance to the message.

The campaign was not just seen, it was felt.

TV Placement
With strategic media planning by POD, one of the Middle East’s leading media agencies, the TV ad was aired across Egypt’s top-viewed channels, ensuring maximum exposure during Ramadan’s prime moments:

• DMC
  
  

• DMC Drama
  
  

• ON E
  
  

• ON Drama
  
  

• CBC
  
  

• CBC Drama
  
  

• Al Hayah
  
  

• Al Hayah Drama
  
  

• Al Hayah Series
  
  

• Channel 1 (CH1)
  
  

• Mehwar
  
  

Social Media Amplification
Complementing its on-screen presence, Sorouh extended the campaign across social media platforms, engaging audiences through dynamic content, behind-the-scenes visuals, and messaging that brought the brand closer to its community. The integrated approach ensured high engagement, elevated visibility, and a lasting emotional impact.

This Ramadan, Sorouh didn’t just launch a media campaign.
It delivered a message of belonging, beauty, and the everyday moments that make a house a home.