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A Higher Vision Realized! ACUD Grants Entrada the Go-Ahead to Rise Further.

Sorouh Developments announced that the Administrative Capital for Urban Development (ACUD) company has approved the addition of a new floor to its Entrada project. This step reflects the trust placed in the company and its projects, while reaffirming its full compliance with all the requirements and standards set by the ACUD.
Eng. Ahmed Harby, CEO of Sorouh Developments, stated that this step adds significant value to the project, boosting its investment appeal while addressing the increasing demand for units.
Harby said that the approval supports the company’s expansion strategy and reinforces its commitment to delivering innovative urban solutions across its projects in the New Administrative Capital.
He noted that the approval reflects ACUD’s confidence in Sorouh Developments’ efficiency and its strict adherence to approved urban plans. This, he added, strengthens the company’s standing as a leading real estate developer both in the market and within the New Capital.
He pointed out that the addition of a new floor will expand the available space and units, meeting customer demand while enhancing investment returns and the project’s overall market value.
For his part, Mr. Hany Sonallah, the ‏CCO of the company, said that the Entrada enjoys one of the best residential locations in the New Capital. The compound is situated on the very first plot of land in the R7 district, directly facing the International Exhibition City, next to The Knowledge Hub Universities, and just steps away from the Cathedral. The development consists of a ground floor and eight upper floors.
Sonallah pointed out that the project is located on the main Central Axis Road, a 100-meter-wide road that passes by Al Masa Hotel, the Government District, and the Presidential Palace, extending all the way to the Suez Road. This highlights its proximity to the main routes inside and outside the New Administrative Capital.
He added that the project’s built-up area represents only 19%, featuring the largest proportion of green spaces and landscaping in the capital, along with the largest artificial lakes and one of the lowest loading ratios, starting from just 18%.
He further explained that the project includes a diverse range of units, such as ground-floor units with gardens, typical floors, and duplexes. The company has also focused on providing a wide selection of amenities, including a mixed-use commercial, administrative, and medical mall, a social club, swimming pools, a gym, underground parking across the entire compound, in addition to security, maintenance, and surveillance camera services.
He highlighted the company’s commitment to collaborating with leading entities to ensure the delivery of an innovative and fully integrated project. Accordingly, the company has partnered with Ehaf as the project’s engineering consultant and contracted Mimar Architects to serve as the architectural consultant on-site. Additionally, Detac and the Spanish company Redcon have been engaged as contractors to execute the project.
He concluded that the company is offering units with flexible spcases ranging from 91 to 250 sqm, along with flexible payment plans starting at 10% down payment and extending up to 10 years. This initiative aims to support clients’ purchasing power and provide financial solutions that enable them to acquire units that meet their needs.

Marking the Hijri New Year with Spirit, Tradition, and Togetherness

What does the Hijri New Year truly mean to us at Sorouh?

At Sorouh, every milestone is an opportunity to reflect, give thanks, and come together as one community. To mark the beginning of the Hijri New Year 1447, we honored this sacred moment with a meaningful celebration that blended spiritual depth and cultural tradition.

In the heart of our developments in the New Administrative Capital, across the sites of Entrada, Entrada Avenue, and RoseVil in the R7 district, we carried out the ritual of Udhiya, a timeless act of faith and generosity. With reverence and care, the sacrifice was made on-site, sharing blessings with those in need and reaffirming our values of compassion and gratitude.

But this day wasn’t just about ritual. It was about connection.

Later, we gathered with Sorouh’s family, brokers, and valued guests for a special celebration at Beit Hamam, a setting chosen for its warmth and cultural character. The gathering was filled with heartfelt conversations, shared meals, and a deep sense of unity as we looked forward to a new year rooted in purpose and partnership.

The Hijri New Year is a time to reset, reflect, and recommit to the values that guide us. And this year, we did it the Sorouh way with sincerity, togetherness, and a shared spirit of giving.






Lighting Screens and Hearts: Sorouh’s Ramadan 2025 Media Campaign

  • News


How do we bring the essence of Sorouh living into every home during Ramadan?

During the holy month of Ramadan 2025, Sorouh launched a wide-reaching media campaign that brought its vision of lifestyle, community, and elevated living into millions of homes across Egypt. The campaign spotlighted the vibrant, connected life offered within Sorouh’s distinguished developments in the heart of the New Administrative Capital, including RoseVil, Entrada, and Entrada Avenue, each reflecting the harmony between design, comfort, and community.

Produced in partnership with 2M Production, the TV commercial was crafted to reflect the spirit of togetherness, modern living, and elegant simplicity that defines Sorouh’s developments. The ad was beautifully voiced by Hassan El Shafei, set to the soundtrack of his original piece "ايه الجمال ده ايه," adding a layer of emotion and cultural resonance to the message.

The campaign was not just seen, it was felt.

TV Placement
With strategic media planning by POD, one of the Middle East’s leading media agencies, the TV ad was aired across Egypt’s top-viewed channels, ensuring maximum exposure during Ramadan’s prime moments:

  • DMC

  • DMC Drama

  • ON E

  • ON Drama

  • CBC

  • CBC Drama

  • Al Hayah

  • Al Hayah Drama

  • Al Hayah Series

  • Channel 1 (CH1)

  • Mehwar

Social Media Amplification
Complementing its on-screen presence, Sorouh extended the campaign across social media platforms, engaging audiences through dynamic content, behind-the-scenes visuals, and messaging that brought the brand closer to its community. The integrated approach ensured high engagement, elevated visibility, and a lasting emotional impact.

This Ramadan, Sorouh didn’t just launch a media campaign.
It delivered a message of belonging, beauty, and the everyday moments that make a house a home.

A Night Under “الخيمة الكبيرة”: Sorouh’s Ramadan Suhoor


What makes Ramadan nights truly memorable?

At Sorouh, we believe it’s the moments of unity, gratitude, and togetherness. On the serene night of Saturday, March 15, the Sorouh family gathered at the prestigious Triumph Hotel for a memorable Sohour evening inside the warm and welcoming setting of “الخيمة الكبيرة,” a traditional Ramadan tent that brought everyone together under one roof.
This exclusive gathering was more than just a celebration.
It was a heartfelt reflection of Sorouh’s core values: unity, gratitude, and togetherness. Designed to bring our people closer, the evening was filled with warmth, connection, and the timeless spirit of the holy month.

Major General Abdel Hamid Youssef, Chairman of the Board, honored the night with his presence, reaffirming Sorouh’s commitment to strong leadership, vision, and community.

The evening also featured a heartfelt address from Eng. Ahmed Harby, CEO of Sorouh, who took the stage to share words of appreciation, pride, and inspiration, celebrating how far we’ve come and the strong bond that continues to move us forward.

Mr. Mohamed Rabie, Managing Director, also joined in the celebration, embodying the passion and progress that drive Sorouh’s ongoing journey.

We were also proud to welcome our extended partners, Sorouh’s trusted network of brokers, whose presence added to the spirit of collaboration and shared success.

The event was proudly sponsored by Al-Nahar TV and Sada El Balad, whose support helped bring the night to life.

Inside “الخيمة الكبيرة,” we didn’t just gather to share a meal. We gathered to share a moment of gratitude, growth, and unity.

At Sorouh, we believe in building lasting connections. This night was a beautiful reminder that we’re stronger together.