Marking the Hijri New Year with Spirit, Tradition, and Togetherness
What does the Hijri New Year truly mean to us at Sorouh?
At Sorouh, every milestone is an opportunity to reflect, give thanks, and come together as one community. To mark the beginning of the Hijri New Year 1447, we honored this sacred moment with a meaningful celebration that blended spiritual depth and cultural tradition.
In the heart of our developments in the New Administrative Capital, across the sites of Entrada, Entrada Avenue, and RoseVil in the R7 district, we carried out the ritual of Udhiya, a timeless act of faith and generosity. With reverence and care, the sacrifice was made on-site, sharing blessings with those in need and reaffirming our values of compassion and gratitude.
But this day wasn’t just about ritual. It was about connection.
Later, we gathered with Sorouh’s family, brokers, and valued guests for a special celebration at Beit Hamam, a setting chosen for its warmth and cultural character. The gathering was filled with heartfelt conversations, shared meals, and a deep sense of unity as we looked forward to a new year rooted in purpose and partnership.
The Hijri New Year is a time to reset, reflect, and recommit to the values that guide us. And this year, we did it the Sorouh way with sincerity, togetherness, and a shared spirit of giving.